Association partners
Swiss Marketing is responsible for the definition of standardised job descriptions and the implementation of Swiss vocational and higher professional examinations. Our mission is to support an efficient, modern qualification system for marketing and sales professions. In this regard, we attach a high level of importance to working closely with other professional associations, with the following organisations being represented as sponsors in our examination commissions:
Gesellschaft für Marketing GfM was founded in 1941 and has, over the last 70 years, played a decisive role in influencing the development of market-oriented business management in Switzerland. Its members include over 700 leading businesses from all industries in addition to market-oriented institutions governed by public law.
KV Schweiz is the largest Swiss professional association of employees working in office jobs and sales as well as related professions. On a national level, the association represents the interests of around 55,000 members in 45 sections. It attaches central importance to training and further education and is a main sponsor/co-sponsor of various vocational and higher professional examinations.
Verkauf Schweiz is the professional association of sales-oriented specialists and companies. Its members from all age categories are primarily made up of salesmen and women working in the field and in the office. It strengthens the professional image of salespersons by offering a consistent appearance, training and support for its members.
The FAIR (Federation of Independent Agents and Representatives) was established in 1883 for the purpose of bringing together professionals working in the area of external sales and protecting their interests in the spirit of mutuality. It is particularly active in the area of professional training, encouraging and financially supporting its members to prepare for federal examinations.



























































































